Hey there, sales champions! Today, I wanna dive into the nitty-gritty of sales processes. You know, that secret sauce that turns leads into loyal customers? Yep, that’s the one. Do you have a sales process or do you find yourself either:
- Winging it
OR - Scared of even the word sales so you avoid it
Let’s demystify sales for the beginner or brush up on some of the basics for those who aren’t so new to the game. Grab your pen and paper or if you’re firmly in 2024 your laptop or tablet and walk through the steps to create a sales process tailored just for your business. Buckle up, because we’re about to turbocharge your revenue growth!
First things first, let’s lay down the foundation. Understanding your target audience is key.
- Who are they?
- What are their pain points?
- How does your product or service solve their problems?
One thing I see so many people forget is that when you are selling your job is not to “convince”. Your job is to solve a problem. Well, if your client does not realize or fully understand their problem, how can you? If neither of you fully understands or realizes the problem, how can you even hope to solve anything?
No problem, no solution. No solution, no sale.
Once you’ve got that down, it’s time to map out your sales funnel. Yes, like the thing you used to put oil in your first car. From awareness to conversion, each stage plays a crucial role in guiding your leads down the path to purchase. What are the steps in a good funnel? Well, that can vary but here’s a good starting point and what has worked for me over the past two decades.
Awareness, Intrigue, Discovery, Negotiation/Closing, Delivery/Repeat/Referral.
Now, let’s talk messaging. Your sales process won’t mean nuthin’ if you’re not speaking your customers’ language. Take the time to craft compelling messaging that resonates with your audience at each stage of the funnel. Whether it’s a catchy tagline, a killer value proposition, or a personalized email, make sure it grabs their attention and keeps them hooked. But hey, who’s got time to manually shepherd leads through the entire funnel? Not you, you’re movin’ and shakin’ and makin’ it happen. That’s where automation comes in. From email sequences to CRM software, automation tools can help streamline your sales process and free up more time for the stuff that matters—like closing deals.
If it can be done by a robot, and done well – let the robot do it. Anything else you’ll have to do till you start to put your team in place. So outside of automation the next most important addition to your sales process will be help. Yes, HELP – totally not a dirty word. The Virtual Assistant industry has exploded recently and for good reason. #GetYouOne
Of course, no sales process is set in stone. It’s important to measure and analyze your performance regularly. Which stages are converting like crazy? Where are leads dropping off? By keeping a close eye on your metrics, you can identify areas for improvement and fine-tune your process for maximum results. Data will be your best friend in this process. Being able to pull reporting and analyze your sales efforts and conversion can be a make or break in your business.
Data-backed decision-making is the mark of a true business leader.
If you’re new to sales and looking to better understand how you can take your business to the next level by implementing a true sales process – I wanna talk to you. I’m on a mission to demystify sales for business owners to change the game and help them level up!
Check out my free Ebook Scaling your Small Business into a Big Business.
https://amandaemiller.com/m/login?r=%2Fbook (just click “Create an account” and download for free).
Reach out, let’s partner: https://amandaemiller.com/
